AlUla

An introduction

Sandstone towers of Ashar Valley under a clear sky

A home in the
landscape of AlUla.

For the first time, AlUla is opening a small number of plots for private residences.

The following pages introduce the place, and then the three inaugural plots at Almutadil.

Sandstone outcrops, farms and open desert around Elephant Rock, seen from the air

What is AlUla?

A crossroads of
ancient civilisations.

AlUla lies in the north-west of Saudi Arabia, around 325 km north of Medina, on the Incense Route that ran from southern Arabia to Egypt and the Mediterranean.

Its oasis, its sandstone mountains and its mild climate let one civilisation after another settle here.

Today it is a living museum of nature and of the people who came before.

A Nabataean tomb at Hegra, carved from a single outcrop above rippled sand

Heritage

200,000 years of human history

AlUla in numbers

A place measured in millennia.

  • 200,000years of human history
  • 7,000years of successive civilisations
  • 100+carved tombs at Hegra, Saudi Arabia’s first UNESCO World Heritage Site
  • 2.3mpalm trees, a 20 km green river through the town
  • 325 kmnorth of Medina, on the old pilgrimage route
  • 5main heritage sites, explored with a Rawi as guide
The tomb of Lihyan son of Kuza at Hegra in evening light

Hegra

Saudi Arabia’s first
UNESCO World
Heritage Site.

More than a hundred tombs, cut by hand into the sandstone, mark the Nabataean city of Hegra. UNESCO inscribed it in 2008.

It is one of five main heritage sites in AlUla, each explored with a Rawi, the storytellers of the valley.

A path through the palm groves of the AlUla oasis

The oasis

A green river
through the desert.

2.3 million palm trees run for 20 km through the town. The oasis is why travellers on the Incense Route stopped here, and it is still farmed today.

Even in summer AlUla stays cooler than Riyadh or the cities of the Gulf, with far lower humidity.

The mud-brick houses of AlUla Old Town from above

Old Town

Recognised
around the world.

The United Nations World Tourism Organization named AlUla Old Town one of the world’s Best Tourism Villages.

Nearby, the inscriptions of Jabal Ikmah are held in UNESCO’s Memory of the World Register.

A sand track leading into Sharaan Nature Reserve

Canyons, Volcanic Plains

and Open Valleys

A herd of Arabian oryx crossing Sharaan Nature Reserve

Sharaan Nature Reserve

A landscape
left to itself.

Sandstone canyons, volcanic plains and wide valleys surround the oasis. In Sharaan, oryx and gazelle move through a protected landscape.

Maraya, the mirrored concert hall in Ashar Valley, reflecting the rock around it

Arts and culture

Architecture that
mirrors the land.

Since 2017 the Royal Commission for AlUla has shaped the valley into a destination for heritage, nature, arts and culture.

Maraya, the mirrored concert hall in Ashar Valley, disappears into the rock around it. Desert X AlUla and Wadi AlFann bring artists to work in the open landscape.

The Milky Way arching over the rock pillars of Gharameel

Under
Arabian Skies

After warm days, the evenings turn cool.

Hot air balloons rising over the desert near Hegra

Through the year

A season worth
arriving for.

Desert polo, balloons over Hegra, concerts at Maraya and in the Old Town.

The season runs from October to April, when the days sit between 10 and 25°C and the evenings turn cool.

The pool at Habitas AlUla beneath the cliffs of Ashar Valley

Staying in AlUla

Resorts set
into the rock.

Banyan Tree and Habitas lie within the canyons of Ashar Valley, low and quiet against the cliffs.

By 2035 AlUla aims to be known worldwide as a boutique destination for heritage and luxury.

Sand valleys winding between sandstone ridges, seen from the air

The inaugural plots

Three plots. The first to be offered.

Open sand at the foot of a sandstone massif

Almutadil

Where the plain
meets the massif.

Three one-of-a-kind plots in a quiet equestrian and agricultural setting, about 4 km from Elephant Rock.

Each lies in its own wadi, with open sand underfoot and sandstone rising around it. Each is about 70,000 sqm.

Homes rise to two storeys at most. The rock stays the tallest thing in view.

Almutadil

The three plots on the map

Outlines are indicative. Explore each plot in the portal.

Plot 1 · Almutadil

The western
basin.

A sheltered basin of sand, held by sandstone on three sides.

A narrow neck opens north towards the plain, so the plot is entered once and then closes behind you.

Plot 2 · Almutadil

The long
wadi.

A wadi running north to south between two sandstone ridges.

The widest of the three at its mouth, it narrows as it climbs into the massif and keeps a long view back to the plain.

Plot 3 · Almutadil

The inner
basin.

The plot that lies deepest in the massif, reached through the long wadi.

It opens into a wide basin with rock on every side and is the most secluded of the three.

A sandstone pillar above a sand valley under a clear sky

Plot Size
c. 70,000 sqm each

Building Height
Up to two storeys

Placeholder image · villa CGI to follow

The sample villa

See the home
before it is built.

For each plot we show a sample villa, based on concepts from the AlUla design competition and set into photography of the plot itself.

The villas are illustrative. They show what the land allows, not a fixed design.

Exterior and interior views are in the portal.

Elephant Rock at dusk with a lit path leading towards it

The visit

Then come
and stand on it.

Arrive by helicopter over the valley. Begin at Maraya, walk the plots with our team, and stay the night at Banyan Tree.

Sun breaking between sandstone towers above a sand valley

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The plots

Three plots in detail

A sand valley seen through a gap between two sandstone walls

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Plot 1

The Western Basin

An acacia in a sand valley between sandstone walls

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Held by rock
on three sides

Loungers and parasols on a terrace between canyon walls

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Plot Size
c. 70,000 sqm

Starting Price
to be confirmed

Sandstone walls rising either side of a narrow valley

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Plot 2

The Long Wadi

Open sand in front of low sandstone outcrops

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A long view
back to the plain

A low pavilion, pool and loungers beneath sandstone cliffs

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Plot Size
c. 70,000 sqm

Starting Price
to be confirmed

A sandstone ridge with a natural window in morning light

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Plot 3

The Inner Basin

Rock pillars beneath the Milky Way

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The most secluded
of the three

Looking out through a rock arch towards the sun and the desert beyond

Placeholder · interior CGI

Plot Size
c. 70,000 sqm

Starting Price
to be confirmed

Rock pillars in silhouette against the last light

Explore
The Three Plots

Open the portal

Arrange a visit

AlUla Development Company